Nike Da Da Ding : The Other Women
“Dedicated to the women who have been doing it anyway, for centuries without appreciation, without support, often in very difficult conditions”
The recent Da Da Ding ad from Nike was an inspiring message to break gender-related stereotypes. Showing female athletes training for their respective sports, taking on the world it is a poignant statement that this isn’t just a man’s world. Taking the message about empowerment a notch higher, the new version shows women from rural backgrounds fighting a similar fight, but on a daily basis.