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Cricket legend Yuvraj Singh announces OSCAR partnership with Laureus and Mercedes Benz

We celebrated International Day of the Girl  with Indian Cricket legend Yuvraj Singh by announcing our continued partnership with Mercedes-Benz India and Laureus to promote girls rights to education.

Mercedes-Benz India, the country’s leading luxury automobile brand, has reinforced its commitment towards society by using the power of sports to bring about a change amongst the underprivileged children. Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will continue to fund OSCAR to deliver a one year programme focussing on girl empowerment.  Laureus Sport for Good supports children and young people, using the power of sport to help them overcome violence, discrimination and disadvantage, proving sport’s ability to change the world. The global organisation supports more than 100 programmes in 35 countries. 

Yuvraj becomes Laureus’ first Indian Ambassador and joins a host of cricket legends in the Laureus Family, including Indian Academy Members Sachin Tendulkar, Rahul Dravid and Kapil Dev.

Yuvraj Singh, commented, “It’s an honour for me to join the Laureus Family here in India and to find out first-hand the great work being done to help young people overcome challenges in their lives. I’m a firm believer in the power of sport and its incredible ability to change lives, it changed mine and I’m looking forward to helping Laureus in their goal to improve many more in the future.”

Andy Griffiths, Global Director at Laureus Sport for Good, commented, “At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”

OSCAR’s principle aim is to deliver life skills training through the medium of sport to girls from economically and socially challenged communities. With the support from Laureus and Mercedes-Benz India, OSCAR proposes to support this aim by upscaling our girls’ football and life skills programme across Mumbai. This project educates girls about key social and community issues through playing football and participating in specially designed interactive games.

OSCAR’s flagship programme, ‘Reach your Max’, uses the medium of football to engage marginalised girls from slum communities, providing them with educational and life skills opportunities. The programme has helped more than 1,100 girls to-date from the ages of 7-17, working with both the girls and their families to delay early marriage and provide young girls with options to continue education, pursue vocational training or consider higher education. This programme will use football as a medium to empower girls to identify and challenge the gender disparities which exist in their communities and in-turn aim to reduce the number girls dropping out of school in Mumbai. This programme will work with a total of 500 girls from urban slum communities. 210 girls will be actively engaged in weekly football and life skills sessions (6 sessions/week) over the course of 36 weeks.

“We know that sport has the power to lead change and the opportunity to continue working alongside two great international organisations in Mercedes and Laureus sport for good is very exciting. Working across 8 slum communities in Mumbai this partnership will continue to provide girls with the confidence and life skills needed to complete their education and become active roles models that are able to contribute to their own community development.” Ashok Rathod – OSCAR Founder